what is conversion ratio?
Conversion rate is the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors.
A good conversion rate is above 10%, with some businesses achieving an average of 11.45%.
- Earning a good conversion rate places your company in the top 10% of global advertisers, which makes your conversion rate two to five times better than the average conversion rate.
- Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period.