Content scoring is the process of assessing and quantifying the true potential of content by tracking how individual content pieces perform in generating and converting leads.
As an innovative content marketing metric, content scoring helps marketers prioritize only the assets that have a higher probability of generating and converting leads.
In addition to delivering a scientific method of assessment to writing, content scoring is a reliable and predictive method of evaluating the engagement potential of an individual piece of content before it’s published.
Improving the quality of your content is pivotal to the success of your marketing campaigns.
The quality of your content is relative to your audience’s profile. With a better understanding of your customer’s needs, you can offer content with higher resonance. But improving your content is a gradual process, and you need to continually measure and analyze your audience’s responses to understand and improve on the elements that matter most.