What is Content Marketing?

Digital Marketing
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What is Content Marketing?

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  • Content marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business

  • The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

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Content Marketing is the most useful strategy in Digital Marketing. Content marketing is not a clerical task, it is a strategic marketing approach. Without framing any strategy and layout of the content, it may not be very effective. When your content is in video form, you should use it for youtube posts.

Content Marketing should be focused on creating value. It should be mentioned on the content about the benefits, what is the impact, what are the opportunities and what are the future criterias which is very valuable to the audience. The straight forward content will not help add value to the content.

Content should be relevant and consistent to attract the audience. While making valuable content, it is necessary to make the content retain loyal audiences. After applying all the strategies, the next critical part is to deploy/distribute the content to the right audience platform. Delivering the content on the right platform is the main focus of content marketing.

To summarise:

  • Make valuable content.
  • Deliver content on relevant & consistent platforms
  • Attract and retain a clearly defined audience.

Finally, after all the strategy drives the content to profitable customer actions.

Types of content are below:

Blog articles
Videos
Podcast
Social media marketing
Emails
Apps
Assessments
Quizzes
Newsletters
Infographics

There are brands like Marketing Mind, RVCJ, Scoopwoop that thrive on the back of excellent content marketing.

Content marketing is helping businesses with increasing sales(profit), cost savings with gaining organic traffic on landing pages and it can make customers who have more loyalty (with recommendation marketing) is most important for any business