What is Content Marketing

  • Content marketing uses narrative and information sharing to increase brand awareness. The ultimate goal is for the reader to take a step toward becoming a customer, such as requesting more information, signing up for an email list, or making a purchase.

  • “Content” includes blog posts, resources such as white papers and e-books, digital videos, podcasts, and much more. Rather than simply marketing the brand or trying to sell something, it should, in general, focus on providing value to the user.

  • Content marketing is about building a long-term, trusting relationship with your customers, resulting in several sales rather than just one.

  • Analyzing your content marketing statistics may reveal a lot about your customers:
    What are they looking for when they visit your site?
    What information entices people to stay longer on the site and explore around?
    What types of things get their interest and cause them to leave?

  • Content marketing, which is not like pay-per-click advertising, is a long-term strategy. Marketo, a marketing automation company, claims that over time, marketers build up a library of content (text, video, podcasts, and so on) that will continue to attract customers via search engines.

  • This content repository also helps to boost your brand awareness and establishes you as a trustworthy source of information.