What is Backlink?

A backlink is when another website has a link that points to your site from their site. Backlinks are an important ranking factor for search engines because they are taken as a sign of content quality and provide diversity in the source of information found on your website.

Backlinks can come from any kind of web page, but it’s usually good to use pages related to the same topic as your own page (which is preferable) or authority websites that Google deems trustworthy on that topic. You should also be aware that there are some links that may hurt your rankings, such as those which might have spammy content or violate copyright laws.