What is an innovative new marketing strategy that you’d like to implement while in this marketing position?

Digital Marketing
,
#1

The goal is to see how up to date the customer is regarding new innovations in the marketing field.

What to look for in an answer:

  • Can they name one or more innovative marketing tactics?
  • Do they appear fluent in how these tactics can be implemented?
  • Are they confident about new strategies?

Innovative marketing concept is all about conducting market research into customer needs, behaviors and trends, develop a prototype or changes within product designing, launching a new product in a unique place, pricing the product in a unique way, promoting products in an unconventional way, etc.

Example:

“I’m really excited about the prospect of creating an experiential marketing campaign, where we can activate the brand in the wild, where our customers are. I’ve researched a variety of marketing activations, such as one where a vegetable company brought branded trucks to a festival and served vegetable snacks to health-conscious consumers.”