What is AMP?
AMP, formerly known as Accelerated Mobile Pages, are lightweight pages designed to give mobile users a lightning-fast, more engaging experience. It’s “an open-source HTML framework that provides a straightforward way to create webpages that are fast, smooth-loading and prioritize the user experience above all else.
Accelerated Mobile Pages create better, faster experiences on the mobile web. At its core, the framework allows you to build lightweight experiences for mobile by simplifying the HTML and following streamlined CSS rules.