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What is AMP in digital marketing?

What is AMP in digital marketing?

The AMP stands for Accelerated Mobile Pages and it is an open source program from Google aimed at making a “better, faster mobile internet”.
AMP is an incredibly nice user experience, with pages loading quickly and fitting the device they are being used on.
Speeding up your web pages is key to delivering a better user experience, and achieving a higher mobile ranking. Accelerated Mobile Pages (AMP) is an open-source framework which enables developers to create faster mobile pages.

  • Benefits of AMP
  • Higher Rankings
  • Paid search impressions will likely increase
  • AMP is open source
  • More upcoming features