What is Ad rank?

What is Ad rank ?

  • Ad ranking in Internet marketing is the position of a pay-per-click (PPC) ad on a search engine results page SERP.
  • The position of this ad depends on the position of each keyword included in the ad, which is determined by your bid for that keyword or ad group multiplied by the matched keyword’s Quality Score.
  • Ad Rank has a very important role in how visible your ads are to potential customers.
  • As a general rule, the Google ad with the highest Ad Rank gets the top position, the ad with the second-highest Ad Rank gets the second position, and so on.