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LogoutDigital advancement has led to a mobile-first mindset and this statement is being justified from the perspective of both the seller and the consumer. Evidently, there has been an increase in mobile internet usage as compared to PC or desktop internet usage. The time spent on making a purchase is lesser when compared to the time spent on browsing through the mobile phones. This is because users seek instant information anytime and anywhere and a mobile phone gives them easy access to it. In order to provide a seamless experience to the consumer AMP are open-source libraries that help in loading a web page faster. They also have to be made to be compatible with various types of platforms to reduce the bounce rate. According to the data collected by Google, the ideal loading time of a web page should be three second or less, post which it will fail to grab the attention of the user on its page. No marketer would want their efforts in making the advertisement to go in vain!
