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What is a long-tail keyword?

What is a long-tail keyword?

Long Tail Keywords are the longer , highly specific phrases people use when searching in search engines. Long tail keywords are search phrases with longer word counts.
Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.
Focusing on long-tail keywords benefits the way, that visitor who likely finds your website using them is more likely to buy your service or product.

For Ex, “Buy breathable running socks” (4 words) is an example of a long tail keyword , whereas “buy socks” is a short tail keyword .