It is important for the organizations to make sure that the customer needs that they are focusing on aligning with the manufacturing and designing processes of the goods and services taking place within the organization.
Placing the customer needs and desires side-by-side with the product manufacturing and design is the main function of a House of Quality Matrix. This is an integral part of the Quality Function Deployment which also consists of the planning process within the organization.
Post the creation of the matrix, it helps the organization in evaluating the extent to which these processes and designs align with the needs and wants of the customers. This helps in creating a strong value proposition which might help the organization in differentiating its offerings from those of its competitors. Furthermore, corrective measures can be taken in order to be as close to the customer expectations as possible.