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LogoutHaving good product descriptions on your online shop is as important as having great images or a technically flawless website. Not only does it contribute to a positive customer experience, but it contributes to the credibility of your store, it can help your online shop rank higher, and boost conversions for your site’s visitors.
Before we get into the nitty gritty of how to write a good product description, let’s define what makes a product description good in the first place.
For starters, an effective product description will boost sales on your site. When customers are well-informed and make a connection to your product, they are more likely to buy your product. In essence, your product description is your sales pitch, isn’t it? It informs the customer just like a salesperson would. It’s also one of the final steps consumers take when making a purchase decision.
A good product description reflects your brand and your target audience. It can really help bridge the gap between what your brand is and who your customers are.
A good product description will help your online shop rank higher as well. You probably already understand the cyclical nature of SEO. With more people finding your site, you’ll get more visitors and more sales. Higher conversions signal to Google that you are a good website and this will help you rank even higher. Having great texts in your product descriptions will get you there.