To define what a good bounce rate is for your site, you want to understand the difference between a high bounce rate and a low bounce rate.
A high bounce rate means that a visitor’s overall session duration is short; they visit a page on your site and leave. A low bounce rate means that visitors are spending time on a page and clicking on available links.
In terms of good versus bad, a high bounce rate isn’t always a bad thing. A good bounce rate and a bad bounce rate are relative terms whose definition can change according to different criteria, [including subjective ones For example, [according to Google
If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad … On the other hand, if you have a single-page site like a blog, or offer other types of content for which single-page sessions are expected, then a high bounce rate is perfectly normal.
Another way to think about this is to think about a site’s structure. Let’s consider an ecommerce site. The homepage might have the highest bounce rate out of any page, for instance, because you want your visitors to stay on landing pages where they can make a purchase, like a product page.
So, what is a good bounce rate? A bounce rate of 56% to 70% is on the high side, although there could be a good reason for this, and 41% to 55% would be considered an average bounce rate. An optimal bounce rate would be in the 26% to 40% range.
You can easily check a page’s bounce rate using our [Traffic Analytics Tool, which also reveals a page’s average visit duration, page visits, and the total number of unique visitors.