What is a decent number of unsubscribing rate?
- Generally, an unsubscribe rate below 0.5% is a good unsubscribe rate for an email campaign. A rate below 0.2% typically indicates that you are within the norm and a rate above 0.5% means you have some work to do.
- The unsubscribe rate percentage is calculated by dividing the number of people who unsubscribed by the number of emails delivered times hundred (Unsubscribed number/Emails delivered x 100 = Unsubscribed rate %)
- Keeping an eye on your unsubscribe rate can tell you a lot about the people reading your emails, the content they love, and what you can improve to keep them engaged. With that in mind, unsubscribe rates under 2% are within industry norms.