What is a competitive analysis in seo?
Keyword competition analysis is the process of evaluating how the top rankings fare when it comes to the most important SEO factors, including their use of specific keywords. The goal is to get a panoramic view of what you’re up against and where your opportunities are.
A competitive analysis identifies your competitors and evaluates their strategies to determine strengths and weaknesses relative to your brand.
A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. It also helps you identify what they’re doing right and opportunities where you can easily one-up them by using a strategy they haven’t taken advantage of.