What is a backlink?

Digital Marketing
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What is a backlink?

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A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.”
Backlinks are important when it comes to ranking in search engines like Google.
Search engines like Google use backlink as a ranking signal because when one website links to another, it means they believe the content is noteworthy. High-quality backlinks can help to increase a site’s ranking position and visibility in search engine results (SEO).

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Backlink is an off-page factor of Search Engine Optimization. Google has multiple factors, which determine whether your website will rank high or not, and the number one factor that affects rankings is backlinks.

In simple words, bank links is one website linking to another website.

The more links that your website has, the higher you are going to rank. Google’s crawlers looks at how many backlinks you are getting, and how many you are getting over time.
Google looks at how how related websites are, and they look at something called domain authority, how authoritative that website is.

If you have lots of backlinks from related websites and they have high domain authority, then chances of your website ranking higher are more.

A domain authority is from a scale of 0 to 100. A Logarithmic scale, in which it is way easier to go from 1 to 10, than it is to go from 10 to 20. So, if you can get backlinks from relevant sites, & from authoritative sites that have high domain authority, your rankings going to climb.

Backlinks from a page on one website to another. These are often referred to as incoming links or inbound links. And from the linking side, they are called external, outgoing or outbound links.

Why are backlinks important?

  1. Backlinks help Google and other search engines to determine which pages should rank the highest for a given query.
  2. Backlinks can send your visitors through referral traffic.
  3. Backlinks can help search engines discover your pages faster.
  4. Backlinks are to be thought of as votes.

When a page receives backlinks, it is essentially another website vouching for the content on the page.The more votes you get from credible sources, the higher the trust