What does the term CPM refer to?

Digital Marketing
, , ,
1

What does the term CPM refer to?

2

HI Pranav,
The Term CPM refers to Cost per mille. In simple words, CPM is Cost per thousand Impressions. This means that if CPM is INR 120, this means that you are being charged INR 120 for every thousand ad impressions served.

CPM is generally the buy type for YouTube Bumper (6 sec) ads, or for Direct Publisher campaings like doing a campaign with Times of India, Inshorts etc

Hope this helps.
Milan Modi