Social media writers create engaging posts for a variety of social media platforms that encourage likes, comments, shares, and follows. They aim to craft content that produces buzz and attention, resulting in increased traffic and sales. They often work with graphic designers, videographers and other members of the marketing team to create unique social media assets like posts, quizzes, and other types of interactive content. To do their jobs well, they must stay up-to-date on the latest trends and changes to social media.