What does online public relations entail?

We utilize online public relations marketing as a digital marketing technique to assist firms in gaining authority and generating useful links. We utilize media pitches to position a client as an industry expert to media contacts, and we use press releases to promote a client’s noteworthy accomplishment or product launch throughout the web. Clients may grow their brands and drive traffic to their websites by combining the two since each piece of published public relations content includes a name mention and a link back to the client’s website.