Industry-Specific Writing
Industry-specific content written by medical doctors, attorneys, scientists, educators, and other professionals provides a high level of authority (which Google loves and ranks accordingly). While some business owners enjoy writing their own web content, many businesses hire writers with backgrounds related to their industry. Writing expert copy that accurately conveys important information is not for everyone, which is the reason that ghostwriters who are already knowledgeable in a specific niche get hired to write copy for various industries.
Journalistic and Public Relations Writing
Journalists make a living writing about real events that span a variety of topics, including business news. Businesses often hire public relations agencies to meet their communication needs. Any time they have big news to share with the world, writers create press releases and distribute them to the appropriate audiences, often through a newswire service that reaches thousands of journalists, news anchors, and writers in a variety of places. If your company’s news is exciting enough, you may receive a request to be interviewed for a news story or online article.