What does CAN-SPAM Act stand for AND What are the key pointers to consider before sending an email?

Digital Marketing
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There’s a set of laws for sending commercial emails. This is termed as the Can-Spam Act. The Can-Spam Act directs:

  • Requirements for commercial messages.

  • Enabling users to block senders from sending unwanted promotional emails.

  • Penalization for act violation.
    Here are the guidelines to be followed before you click on the send button of a marketing email-

  • You must the purpose of sending an email.

  • The kind of response you expect from your receiver.

  • Make sure the documents you want to attach to your mail address the cause behind sending the mail.

  • Summarizing the email in alignment with your subject line.

  • Check the Spam score and alter content as per the recommended standards.