What does a Pay-Per-Click manager do?

A Pay-Per-Click manager’s primary responsibility is to oversee and manager the company’s pay-per-click advertising expenditure, with the goal of ensuring that the organisation’s digital marketing efforts are generating the highest possible return on investment. They are responsible for maintaining partnerships with PPC ad platforms and vendors, launching and optimising PPC campaigns, monitoring budgets and tracking search engine algorithm updates, tracking key performance indicators (KPIs) and compiling all of this information into reports for the Digital Marketing Manager. A pay-per-click manager is expected to be familiar with multiple platforms, including Facebook, Instagram and Google AdWords, and well acquainted with the basics of search engine marketing and search engine optimisation, and have strong logical, analytical and mathematical skills. Some employers also require potential PPC managers to have experience in data analysis and reporting, although this is by no means a prerequisite.

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