Before you sign that retainer, take a step back from your business marketing goals and ask a prospective agency about theirs.
- How did they decide to take on a specific strategy?
- Do they keep up with the trends?
- What have been the results of their own marketing efforts?
- What key lessons have they learned from using their tactics to their business?
A digital marketing agency that practices what they preach is a good sign that they’re a keeper. They should be able to demonstrate that they are their marketing practices’ best case study