What attracted you to the Digital Marketing industry?
- Digital marketing is a booming industry which helps companies in marketing their products/services online. Compared to traditional marketing these are some key benefits which make this marketing strategy more effective and affordable.
I would say the demand of digital marketing will grow and will have better opportunities as the time progress due to following reasons.
- Can target huge number of audience
- Can target audience with specific features
- Very affordable
- Measure the results of campaigns effectively
- High engagement rate for ads
Most of the millennials are always hooked to their smart phones, most of them have account on FB, twitter, Instagram etc etc. Which makes its effective to target these large group of audience.
As you can see these are few reasons which makes digital marketing have a better scope in future.