What are truth behind the cookie crumble?

Here are few truths behind the cookie change which marketers should know:

● Marketers are convinced that Google will stop investing in tracking apps. But it will invest in other alternatives. Google has already made its first move with its new Privacy Sandbox, technologies that track groups of people rather than individuals.

● Not all cookies are getting banned. If you’re thinking all your cookie-related marketing campaigns are going in vain, that isn’t the case. Google’s 2021 announcement was focused mainly on first-party relationships. This means any first-party data you obtain from your website remains autonomous. You can track your website visitors’ data without relying on any external cookies.

● It will open many new doors for innovation in the advertising and marketing world. The cookie disintegration news has astounded many marketing peeps. Still, we cannot ignore the fact that creating alternative tools even in a time of fewer options is like cracking the magic code of marketing. As a marketer coming up with innovative ads, pop-ups, and other creative ways to gain traction is part of our job. This new cookie challenge will help us to use creative muscles efficiently in our brand. In a nutshell, now is the time to innovate, create, and expand.

● More than the elimination of third-party cookies, marketers are concerned about the reason behind the phase-out. The reason being, with Google Chrome’s first-party cookies, you will be able to leverage the Google ads function fully. You can also use tools like his will be able to take a massive hit without any support from Chrome.\

I hope this topic was helpful for you, see you on the next topic.