What are the Types of Interactive Content?

Digital Marketing
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One of them is the interactive eBook that we previously mentioned. That’s an eBook with a lot of different chapters on it, just like the traditional one. But the key feature is: the reader chooses what to read, and the information is tailored to their choices. Thus, you have a piece that helps many people differently.

Another example is a quiz, which is a very popular type. It’s a set of questions that engage users by getting real answers from them about a certain subject. You can also have a calculator, a tool that helps prospects find math results to their problems. They can calculate the ROI or another KPI, as well as calculate how much money they will save if they use your product.

Self-assessments are a good idea too. Many of them come in the form of a personality test, for example. Surveys and polls are also great because it involves people with questions while collecting answers and valuable data.

We can also tell a story using an infographic. That’s a very powerful tool to do so because it’s visually interesting. In the same way, an interactive map can be used.

Elements of Interactive Media

  • Moving images and graphics.
  • Animation.
  • Digital Text.
  • Video.

The Influences of Interactive Media

Interactive media has a very important role in today’s world. Not only does it make people more active, but also it gives them the power to communicate with others (people, companies, organizations) with whom they would normally have no contact. It also allows the free-flow and exchange of ideas and information.

Interactive media also has an educational component, making it a very powerful learning tool. It allows (and encourages) people—especially students—to become more active in their learning experience, more collaborative, and to be more in control of what they’re learning.

Interactive media has changed the way people traditionally approached various personal and professional aspect