What Are The Types of Google Ad Extensions?

Each extension type is a building block of extra information about your business. Currently, there are 10 unique manual ad extensions you can use for your ads, including:

  • Sitelinks*
  • Callout extensions*
  • Structured snippets*
  • Call extensions
  • Lead form extensions (beta)
  • Location extensions
  • Affiliate location extensions
  • Price extensions
  • App extensions
  • Promotion extensions

*Sitelinks, callout extensions, and structured snippets are universal extensions. Universal extensions are ad extensions that Google recommends every advertiser use.

Of course, you can use as many extensions as makes sense for your business… but which types make sense for your business?

Let’s learn a little more about each ad extension type, so you know when to use them.