What are the Types of Content?

Digital Marketing
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#1

Content writing encompasses many different forms of text-based content. Each type can serve a different purpose and promote the brand in a different way.

Here are the most common formats used:

  • Articles
  • Product descriptions (and related content)
  • Website content
  • Email newsletters
  • Press releases
  • Ebooks

These different content formats can reach potential customers at different stages of the sales funnel, so their purpose is to move that individual further toward the end goal: closing the deal (or making a subsequent sale in the case of return customers).