Content writing encompasses many different forms of text-based content. Each type can serve a different purpose and promote the brand in a different way.
Here are the most common formats used:
- Articles
- Product descriptions (and related content)
- Website content
- Email newsletters
- Press releases
- Ebooks
These different content formats can reach potential customers at different stages of the sales funnel, so their purpose is to move that individual further toward the end goal: closing the deal (or making a subsequent sale in the case of return customers).