Since Digital Marketing aims to cater individually, ‘top 5’ is subjective, but here are some of the tried and well-oiled methodologies that have proven to work:
- SEO interlinking
SEO is crucial to increase the traffic to your website. Interlinking is nothing but linking from one page of your website to another page of your website usually with keywords. This SEO interlinking helps you to serve your users use links to navigate through your site and find more information with it.
- Eye-catching landing page
Landing pages are an important component of any marketing campaign. Your primary website can only play a minor role in your overall marketing campaign. A savvy inbound marketer recognizes that after putting in the effort to attract visitors to a website, the next step is to turn the views into leads for the business. This is where “landing pages” come in handy.
- Paid advertising
A company can reach out to a very vast and diverse audience by running paid promotional campaigns. Paid advertisements are helpful to engage with users when a user clicks an Ad on your website. So, whoever has demonstrated interest in your product or service can connect with your website through these advertisements.
- Social media
Social media is a phenomenal digital marketing channel for increasing the company’s exposure and brand recognition. A good social media presence will help you create consumer confidence and loyalty, as most customers browse the internet and social media pages before making final purchasing decisions. So, creating business profiles on different social media platforms can also help you increase your website traffic.
- Email marketing
One of the most popular Digital Marketing strategies is email marketing. An email has always been the best communication channel. With proper email marketing or advertising, a company can grab the attention of the customers and boost their faith
I hope you find this information helpful…see you on the next topic