What are the skills needed for Digital Marketing?
- Data Analysis: As a digital marketer, you need to periodically purge your database of outdated, useless data to avoid making ineffective marketing decisions.
- Writing and Editing Skills: Having relevant and well-written copy and content is a must for every digital marketer.
- Basic Design Skills: As a digital marketer, you need to know how to create and edit your own visuals.
- SEO and SEM Skills: A deeper understanding of it translates to better execution of your marketing strategies.
- Social Paid Advertising: Learn and develop skills in oCPM bidding, creative ad experimentation, granular targeting of custom audiences, and social media data analytics tools like Facebook Insights.
- Email Marketing Skills: To be able to create a dynamic email marketing campaign, you must know and understand the right tools, metrics, and strategies.
- CRM Skills: Customer Relationship Management involves strategies you can use to monitor and maximize customer experience.
- WordPress: Understanding WordPress and all of its features and plugins will be a great skill in your digital marketing career. It’ll even help you setup your own website and blog for your own business.
- Google Adwords & PPC: If you’re able to do this for businesses, you’ll snag some of the highest paying jobs in digital marketing.
- Creative & Analytical Abilities: Finally, digital marketing is both creative (photography, writing and design) and analytical (Google Analytics, CRO, marketing automation). To be truly successful at digital marketing, you should be able to bring both art and science to your work and understand how to juggle both of these important skillsets.