What are the Roles and responsibilities of a Marketing Analyst?

Digital Marketing
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ROLES AND RESPONSIBILITIES

  1. A marketing analyst is responsible for a variety of tasks. They provide feedback to internal activities so that they can improve their operations to meet the needs of their customers.

  2. They also ensure that all operations are carried out in accordance with the guidelines specific to the brand on which they are working.

  3. They are in charge of all decisions pertaining to campaign execution. A campaign must be so precise and accurate that consumers can identify the brand and that a specific brand positioning can leave a lasting impression on the customer’s mind. Also, the message should make it clear that two brands of the same company should not compete for the same market share.

  4. A marketing analyst communicates performance and other feedback to marketing managers by interacting with agency representatives.

  5. Typically, he overlooks the operation of a single product or channel. He can truly provide insights into how a specific channel would sync with the overall objectives in terms of the sales figures that the channel would achieve.