What are the Pros and Cons of Email Marketing?

[rohit-lotlikar-b6b3af34 (Rohit Lotlikar)]

Pros:

• Larger potential target audience.
• Increased number of internet and email users.
• Email marketing can return handsome (if channelized properly).
• Standardized communication mode for flawless understanding.

Cons:

• A large number of emails remain undelivered due to improper filtering.
• Spamming causes irritation to potential clients. It may cause unsolicited legal actions.
• Precision is key. A minor error could result in the message being undelivered.