Pros:
- Larger potential target audience.
- Increased number of internet and email users.
- Email marketing can return handsome (if channelized properly).
- Standardized communication mode for flawless understanding.
Cons:
- A large number of emails remain undelivered due to improper filtering.
- Spamming causes irritation to potential clients. It may cause unsolicited legal actions.
- Precision is key. A minor error could result in the message being undelivered.