What are the Pros and Cons of Email Marketing?


  • Larger potential target audience.
  • Increased number of internet and email users.
  • Email marketing can return handsome (if channelized properly).
  • Standardized communication mode for flawless understanding.


  • A large number of emails remain undelivered due to improper filtering.
  • Spamming causes irritation to potential clients. It may cause unsolicited legal actions.
  • Precision is key. A minor error could result in the message being undelivered.