What are the popular types of digital marketing strategies?

Digital marketing is broadly broken into five categories, they include:

  1. Search Engine Optimisation (SEO): SEO is a key digital marketing strategy that helps in improving page ranking in Google SERP organically
  2. Social Media Marketing (SMM): SMM includes the function of promotion of business and brands via different social media channels.
  3. Pay-per-click (PPC): PPC is paid advertisement, where you promote your website to the top of SERP through paid advertisement.
  4. Content Marketing: It involves the creation and sharing of content (blogs, infographics, video) through different social media channels to stimulate the interest of users in the products and services.
  5. Mobile Marketing: It focuses on reaching out to users on their mobiles, smartphones, and tablets through SMS, social media, website, videos, apps, etc.