What are the most common issues for on-page SEO ranking?
These are the most common SEO issues:
- Duplicate content.
- Missing alt tags and broken images.
- Title tag issues.
- Meta descriptions.
- Broken internal and external links.
- Low text-to-HTML ratio.
- H1 tag issues.
- Low word count
- Too many on-page links
- Incorrect language declaration
- Temporary redirects
Below are the most common issues for on-page SEO ranking:
1. Issues in Title Tag: Title tags are important because they let users know what information will be present on a page. Also, Title tags are important for Search Engines to determine the relevancy of the web page as a result of a search query.
Below are the issues in Title Tag:
- Duplication in the Title tag
- Overly long or overly short title tag
- Missing title tag
2. Issues in Meta Descriptions: The meta description is an HTML attribute that provides a brief summary of a web page to users. If the relevance of Meta Description is high then CTR increases.
Below are the issues in Meta Description:
- Duplicate meta descriptions
- Overly long or overly short Meta Description
- Missing Meta Description
3. Website Speed: For the ranking on SERPs, website speed is more important. The faster website is, the better the user experience.
Below are the issues in Website Speed:
- if a website is slow then Google reduces the number of crawlers sent to your website
- if a website is slow, then fewer pages get indexed by google
4. Issues in Alt Tags and Broken Images: Images on the website are important for the user’s point of view and content. Alt tags provide textual descriptions of images so that Google understands what these images are about. If broken Images are present on website, it leads to poor user experience & search engines downgrade your website.
Below are the issues in Alt Tags and Broken Images:
- Missing Alt Tags
- Available Broken internal images
5. Issues in Text-to-HTML Ratio: Our webpage is written in HTML and content is seen in Text. Text to HTML ratio is referred to as text to code or code to text - is the amount of text on that page compared to the amount of HTML code needed to display it.
Below are the issues in Low Text-to-HTML Ratio:
- Website speed low because of more and excessive code
- Available Hidden texts
6. Issues in H1 Tag: H1 Tag is the first header tag visible on a page.
Below are the issues in H1 Tag:
- Duplicate content in H1 & Title Tag
- Missing H1 Tag
- Multiple H1 Tags
7. Issues in XML Sitemap: XML Sitemap is a text file that provides search engines with an efficient list of the URLs on a site.
Below are the issues in XML Sitemap:
- Missing XML Sitemap
- Erroneous XML Sitemap
8. Issues in Robots.txt: Robot.txt is a text file that tells Google or search engine which web page on your site to crawl and which web pages not to crawl. So, robots.txt acts like a rulebook for crawling a website.
Below are the issues in Robots.txt:
- Missing Robots.txt
- Erroneous Robots.txt