What are the insights?

what are the insights?

  • Marketing insights are the more reasoned thoughts and conclusions established based on analysis of data and information established from market research, surveys, and so forth.
  • A market insight is the discovery of a relevant, actionable and previously unrealized reality about a target market as the result of deep, subjective data analysis. In other words, the best market insights offer value for both the seller and the companies in need of the innovation.
  • Customer insights are essential to create content that will convert. Customer insight refers to having a deep understanding of your customers, their behaviors, their preferences and even their needs.
  • Fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships.