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What are the fields where big data analysis is used?

Big Data Analysis has requirement in every facets of businesses; however, the usage of data analysis depends on the leverage that the businesses are able to perform on the underlying data infrastructures which they possess. A few of the fields wherein Big Data analysis is done to a great impact are banking sector wherein transactional data in huge volume is available to analyse potential risks and opportunities, communication & media businesses wherein they use Big Data to devise marketing strategies which would be most effective for customers, retail sectors specifically in areas of e-commerce; and many more.