- Usefulness: Web content should be written in a way that caters to what the users want. This affects user engagement and how well it ranks in the search engine
- Engagement: Adding elements like content structure, headlines, images, videos, and infographics to make it more engaging
- Call-to-action: The content must be written in a way that can drive a call to action
- Credibility: The information in the content must be from a legitimate source
- Originality: Ensure your content isn’t plagiarized, as this can have a negative impact on the company’s reputation