What are the essential components of good web content?

  • Usefulness: Web content should be written in a way that caters to what the users want. This affects user engagement and how well it ranks in the search engine
  • Engagement: Adding elements like content structure, headlines, images, videos, and infographics to make it more engaging
  • Call-to-action: The content must be written in a way that can drive a call to action
  • Credibility: The information in the content must be from a legitimate source
  • Originality: Ensure your content isn’t plagiarized, as this can have a negative impact on the company’s reputation