Branding is a digital marketing strategy, where a company creates a name, logo, or design that can be easily identifiable as a brand name. It is a long-term process, achieved consistently and deliberately, and is believed to be one of the most effective ones.
Direct marketing is a digital marketing technique to reach out to potential customers through different mediums, such as emails, mails, pamphlets, catalogues, flyers, and others.
The basic difference between both is the time taken and mode to reach the consumers. Branding is done to build awareness, whereas direct marketing help companies reach out to their customers directly.
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