The process of business analytics can be defined as the use of data analytics and business intelligence to a set of data in order to develop future company strategies and goals.
Descriptive, Diagnostic, Predictive, and Prescriptive analytics are the four forms of business analytics. These aid in the optimization of operations, the increase of revenue through cost savings, the improvement of customer relationships, and the prediction of future market trends, allowing for correct strategic decisions and business strategies.
Some of the essential subjects in Business Analytics are:
- Analytics for Competitive Advantage
- Introduction to Statistics for Data Scientists
- Programming for Data Science
- Financial Accounting
- Marketing Management
- Big Data Analytics
- Data Management, Databases, and Data Warehousing
- Building and Managing Teams
- Exploratory Data Analytics and Visualization
- Predictive Analytics
- Advanced Issues in Business Analytics
- Data-Driven Experimentation and Measurement
- Modeling and Heuristics for Decision Making and Support
- Project Management of Analytics Projects
- Experiential Learning