What are the best digital marketing specialization courses?

1. The Complete Digital Marketing Course

Available on Udemy

Whether you’re looking for a new job or you want to broaden your professional skills, or start a business, this intensive and comprehensive course can assist you. Market research, Google Adwords, and copywriting using WordPress are just a few covered topics.

2. Digital Marketing Analytics: Tools and Techniques

Available on Edx

If you want to learn how to evaluate marketing data, check out this self-paced course from the University of Maryland, which covers all you need to know and the tools you’ll need to have a successful marketing presence. Search engine optimization (SEO), online analytics, Big Data applications, and other topics are covered.

3. Digital Marketing - The Complete Google Ads Masterclass

Available on Skillshare

Creating adverts on Google is one of the numerous facets of online marketing. This programme is for anyone who wants to grow their business or expand their abilities. It will help you how to use ads to increase website traffic, convert your target demographic into consumers, analyze ad campaigns, and much more.

4. Digital Marketing Strategy: Profitable Sales Funnel Fundamentals

Available on Skillshare

This course is designed for marketing newbies and offers various tactics for converting your target audience into consumers and increasing sales by understanding metrics and using different price scales.

5. SEO Foundations

Available on LinkedIn Learning

This course is developed with you in mind to improve your SEO skills for your job or your own business. The workshop focuses on applying SEO principles, including keyword search, internal and external links, and implementing an SEO strategy to get noticeable results.

6. Online Advertising & Social Media

Available on edX

Understanding how to use social media as a marketing tool is a skill unto itself. This course from the University of Maryland covers all you need to know about SEO, lead generation, video advertising, and content marketing.

7. Social Media Marketing

Available on Udemy

This training is tailored to business owners who wish to improve their social media marketing abilities. It teaches students how to use various types of social media and develop a social media plan and the associated hazards.

8. The Strategy of Content Marketing

Available on Coursera

This course from the University of California, Davis, emphasizes the value of content writing and how to utilize it to attract customers, develop a measurable strategy, and generate appealing copy. There are additional assignments in this course for hands-on learning.

9. Introduction to Marketing

Available on edX

This course from the University of British Columbia is for novices and anybody interested in learning more about marketing language, strategies, and techniques. Market research, consumer acquisition, and social media use are among the topics covered by students.

10. Digital Marketing Foundations

Available on LinkedIn Learning

This relatively short lesson teaches you how to figure out your audience and target customers using SEO, digital ads, and social media to reach your goals, whether you’re a rookie or have some expertise with online marketing.

11. Google Universal Analytics Essential Training

Available on LinkedIn Learning

This session is for you to learn everything about how your company appears in search engines and how people engage with your website.

12. Facebook Marketing Analytics Professional Certificate

Available on Coursera

This certificate programme teaches you how to collect, organize, and evaluate marketing data and develop experiments to test the success of various ad techniques and requires no prior expertise. The Facebook Ads Manager is also taught to students.

13. Digital Marketing Fundamentals Professional Certificate

Available on edX

This certificate programme, which teaches you how to collect, organize, and evaluate marketing data and develop experiments to test the success of various ad techniques, requires no prior expertise. The Facebook Ads Manager is also taught to the students.

14. Digital Marketing Strategy and Planning Specialization

Available on Coursera

Interested in learning more about marketing language and different customer-targeting strategies? This University of Edinburgh essentials certificate programme covers all you need to know about a competitive evaluation and developing your marketing strategy.

15. Digital Marketing Specialization

Available on Coursera

This Coursera Specialization, which is part of the University of Illinois’ online MBA programme, provides the data analysis and web tools needed to identify a core audience before digging into digital marketing concepts.

16. Search Engine Optimization (SEO) Specialization

Available on Coursera

Any company or organization must understand how SEO works. This four-course Specialization from the University of California, Davis, teaches you the fundamentals of SEO, from keyword research to website optimization and report analysis. After completing the certificate programme, you’ll recognize and recommend SEO best practices to future clients.