#1 – It Helps You To Create Multiple Ad Sets
Ad sets are a group of ads with similar targeting options and page information all put together for one purpose. For example, an ad set will be used if people in France see separate ads from those seen by people in Germany or the USA. The only thing is that Facebook Ads Manager makes it challenging to create these ad sets unless you already know-how, which isn’t ideal for new advertisers who want to try their hand at using the platform.
#2 – It Gives You Full Control Over What Specific Users Can see ads
If you’re running a campaign to get new people on your mailing list, then you want to make sure that they only see ads from specific pages or other incentives which will get them to sign up. With Facebook Ads Manager, you can choose precisely what pages, interests, or other criteria that people need to match for their ads to be shown at all.
#3 – It Helps You To Optimize Your Campaigns More Efficiently When it comes down to it, both AdWords and Facebook Ads Manager have their pros and cons regarding advertising campaigns. AdWords has always been a little easier to use, but the one thing is that you need to pay for it. On the other hand, Facebook Ads Manager is free, but there is still a lot of information that you have to go looking for, whereas AdWords will give you little hints as to what might work best or if your budget window has passed.
#4 – It Allows You To Create Campaigns In Seconds
Creating an ad campaign on Facebook Ads Manager involves writing out some text and adding any images or videos that you want your users to see. This means that anyone can do it without having to worry about spending hours trying to figure out how everything works together.
#5 – It Helps You To Optimize Your Campaigns Without Using A Lot Of Time
Or Extra Effort
For some people, just trying to optimize their campaigns can take ages. Although there are ways that you can use services such as Facebook Ads Manager and be able to see how well your ads perform with just a few clicks of the mouse, it’s still not ideal for everyone as some people do like to spend time fine-tuning things down to every last detail before they feel ready to share them with users.