What are the advantages of using Azure Data Factory?

One of the great advantages that ADF has is integration with other Azure Services. For example if you have a use case where you drop files in a blob storage and need to move those files into Azure DW or Azure SQL DB setting up that connection is relatively easy.

Another advantage to me is that it has the capability of being parameterized where one pipeline can copy specific files (from a group) based on which event trigger is scheduled. This means one pipeline can be used for multiple files.