Traditional marketing approaches may not always provide for adequate measurement of the effects of digital marketing efforts. This statistic aids in estimating the true return on investment (ROI), which is critical for any marketing effort.
The use of digital marketing allows for two-way contact. Unlike traditional marketing, digital techniques of outreach can elicit a response from customers. This may be used to assess the campaign’s performance and make continuous improvements.
Digital marketing is also considerably less expensive than previous approaches. The cost of reaching out to each individual is typically far less.
Digital marketing gives you a lot of flexibility when it comes to launching, halting, or terminating a campaign at any moment.