What are the 5 D's of digital marketing?

Digital Marketing
#1

What are the 5 D’s of digital marketing?

#2

Digital marketing revolves around these 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology.

  • Digital Devices: Audiences experience brands as they interact with business websites and mobile apps usually through a combination of connected devices which includes smartphones, tablets, desktop computers, TVs and gaming devices.

  • Digital Platforms: Most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.

  • Digital Media: Different paid, owned and earned communications channels for reaching and engaging audiences including advertising email and messaging search engines and social networks.

  • Digital data: The insight businesses collect about their audience profiles and their interactions with businesses, which now need to be protected by law in most countries.

  • Digital technology: The marketing techniques that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.