What are the 5 D’s of digital marketing?
Digital marketing revolves around these 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology.
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Digital Devices: Audiences experience brands as they interact with business websites and mobile apps usually through a combination of connected devices which includes smartphones, tablets, desktop computers, TVs and gaming devices.
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Digital Platforms: Most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
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Digital Media: Different paid, owned and earned communications channels for reaching and engaging audiences including advertising email and messaging search engines and social networks.
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Digital data: The insight businesses collect about their audience profiles and their interactions with businesses, which now need to be protected by law in most countries.
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Digital technology: The marketing techniques that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.