What are the 3 ingredients of Digital Marketing?
Digital marketing has three main components: Lead Generation, Lead Capturing and Lead Nurturing.
Lead generation: It is a strategy that draws the right people closer to your brand.
choosing optimal messaging, targeting and tactics to speak to your audiences with the help of SEO to social ads and using paid advertising.
Lead Capture: Once you attract the right audiences to your content, you have to make sure your digital presence is optimized to drive conversions. After all, the traffic you produced in the Lead Generation phase means nothing if those users don’t convert.
use digital forms where users can fill out their personal information, such as name, phone number or email address.
Lead Nurturing: The Lead Nurturing phase consists of providing your hard-earned leads with relevant, insightful content to drive them closer to your brand and persuade them to buy. Lead nurture email campaigns are targeted, customized, and valuable.