What are some tips for making effective Pinterest Marketing Campaign? (Part 7)

  1. Know that your Pinterest boards will never be identical. You might have all of the same images on each board, but they’ll always be shared differently. For example, if you’re trying to grow an SEO following with one board and are using pins from other places as a way to give credit elsewhere (like to an article or to let people know where you repinned something), it would make sense for this board to share only those pins that don’t contain too much information about your company. On the other hand, if you’re creating a pinboard full of original content for your blog or business, it’s probably best not to include any images at all - since most of them should be linked directly back somewhere else on the web anyway!

  2. Don’t forget to include tips on your boards. You might be putting together a board of inspiration for others in the site design or development field. It makes perfect sense to have a few tips for creating effective websites included here - but don’t feel confined to just this! Think about how it could relate to other industries and either generate a spin-off board (a great way to draw people into another topic) or write out your article explaining what you want in an infographic/design/whatever that’s helpful enough that people would like to pass it along. This is also a great way to keep new information coming through, even if you cannot pin content at least once every week or two. Just remember, Pinterest is meant to be a collection of something that others would want to follow and share - so if you’re not adding anything new, it might make sense for you to spend your time elsewhere.

  3. Don’t forget about different industries either! Pinterest is perfect for any number of topics but doesn’t feel confined to just one thing (cooking). If someone has good content on these boards, they’ll probably be willing to tell everyone else. This includes whatever industry that’s directly involved in the topic and people who are passionate about it, too (especially if there’s some giveaway or something similar). Don’t hesitate to tell your friends what you found out - especially if they are interested in the subject or know someone with interest in the matter.

  4. Don’t be afraid to experiment with different topics. You might have a board of images you enjoy, and it’s something that you’re passionate about - but don’t make it the only thing you pin on the website. It’s suitable for anyone who sees your boards to get an idea of what else they could follow along with (especially if they have similar interests or are looking for advice). Just remember, Pinterest is meant to be fun, so try not to overdo it here. If someone wants help looking for stand-alone websites like yours, let them know by pinning links directly back to your blog/website …since this should keep people interested instead of just chasing down dozens of different sources.

  5. Don’t overdo the name and description portions either! The name of your board, as well as any tags you’ll be using, should probably explain what’s inbound to people who want an idea of what they’re dealing with. Think about it like this: if you were looking at a board full of random images from various places on the web, wouldn’t you (or anyone else for that matter) appreciate knowing something about it before getting started? This also gives you more opportunity to get a decent number of followers since people will see what’s coming beforehand and might stick around longer because of it. As for descriptions - try not to push too hard or too little here. It might make sense to include a few sentences speaking about what the board is meant to do and giving some general information about why you put together a specific board.