What are some tips for making effective Facebook ads? (Part 9)

  1. Another way that you could track your ads is by creating separate groups (there are many ways to do this within Facebook Ad Manager) so that you can test out different ideas without lowering the number of overall clicks for each campaign. Not only does it help keep things organized but it also allows for a few specific campaigns that might be better at targeting certain demographics based on their interests! For example, one group could be focused on women under 35 with lots of college education while another could filter down to men over 45 with high employment.

  2. One of the best ways to start simplifying your ad creation process is by trying out all of the different options that you have available, such as: do you want your ads to focus on the photos or text? Should they be simple and easy to navigate through or designed for people to really take a second look at? Figure out what works best!

  3. Although there are many different resources online that discuss how important it is to always keep everything as targeted as possible when designing Facebook Ads, we know that things can get pretty confusing if you don’t have experience with coding; while it’s still going to pay off in end (nothing beats a well-thought-out ad), make sure you’re following the Facebook Advertising Guidelines because those are rules that can get you removed from their website!

  4. Even though it’s not always easy, try your best to follow the guidelines when they’re there for a reason and do as much research online as possible. You never know if something is going to be particularly effective or might cause your page (and business) lots of trouble!

  5. Many successful companies out there have mixed different ideas in order to come up with new ways of advertising their products/services; however, this isn’t exactly something that should happen within Facebook Ad Manager since if you want to scale things then you’ll need to stick with what works over time. We also suggest using logic – just because one company managed to get away with something doesn’t mean that you’ll be able to do the same!