what are some of the hallmarks of good PPC landing page?
The sole purpose of the landing page is to convert visitors into leads and capture a visitors information with a conversion form.
best practises that you must implement when designing a landing page for PPC, if you want to make the maximum return on your pay-per-click campaigns.
-
- Strategically Position Your Landing Page Elements to Drive Conversions.
-
- Write Content for Your Target Personas, Not for the General Public.
-
- Use Your PPC Keywords as the Fuel for Your Landing Page Content.
-
- Keep Your PPC Landing Page Relevant to the Keywords You Are Bidding On.
-
- Ensure the Length of Your PPC Landing Page Matches Your Overall Goals.
-
- Use Unique Imagery That Will Connect with Your Target Personas.
-
- Create Compelling Call to Actions That Are Effortless to Complete.
-
- Avoid Leaving Your Users Waiting, Deliver Lightning Fast Page Speed.
-
- Optimise Your PPC Landing Page to Drive Conversions.
-
- Include Trust Signals to Create an Emotional Connection with Users.