Good question! Let’s look at some real-world examples of viral marketing in action.
Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F***ing Great” campaign.
Prior to being a [$1 billion company DSC was a relatively unknown up-and-comer in the then-untapped shaving subscription space.
This humorous and unconventional video ad eventually racked up tens of millions of views on YouTube and quickly made the rounds on the likes of Facebook and Twitter at the time:
In a matter of months, subscriptions and overall interest in DSC spiked as highlighted by Google Trends. This is perhaps one of the most well-documented examples of viral marketing campaigns making an impact.
This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. For example. food and restaurant brands like Wendy’s, Denny’s and MoonPie regularly publish memes and tweets that go viral due to their sense of humor.